Damien on… Profiteering
The story you are about to read is true – only the names have been changed to protect the writer.
A few months back, here in Thailand, Pipsqueek’s bottling franchise ran out. And during their transitional period, a local non-name-brand producer of coloured, flavoured, fizzy water called Eskimo tried to horn in. You see, they had a lock on distribution.
However, their plans were thwarted by Pipsqueek, who went direct to Tasko, Cancer, Micro and Sven Elephant and arranged for direct transportation to their warehouses.
Then again, Eskimo never really had a chance – because here, fizzy drinks only sell for what they are WORTH. Thus Eskimo’s cola and Fantastica equivalents were only able to undercut Pipsqueek and Kooky’s prices by a tiny margin.
But over in the UK, things are different. There, 1.5 litre bottles of Pipsqueek, Kooky, Fantastica, et al – cost a FORTUNE.
In The Old Country, supermarket prices are currently between £1.50 and £2 a pop, according to one of their websites.
Whereas here in The Land Of Smiles, you will pay – LESS THAN FIFTY PENCE.
And that is with the Baht currently riding high, while the Pound is in the dumper. Pre-2008, the price was little more than THIRTY pence for a 1.5 litre bottle of name-brand fizz.
All of which gives non-name-brand fizzy drinks manufacturers a LOT of room for manoeuver, back in Blighty.
So – given there is little in the way of labour costs involved in the production of these goods, while manufacturing costs are much the same – how do these name-brand crooks in Britain get away with charging at least THREE TIMES OVER THE ODDS for their coloured, flavoured, fizzy water?
Because they CAN.