The World According To Damien
in a World gone mad – one sane voice emerges…

Damien on… Profiteering

The story you are about to read is true – only the names have been changed to protect the writer.

A few months back, here in Thailand, Pipsqueek’s bottling franchise ran out. And during their transitional period, a local non-name-brand producer of coloured, flavoured, fizzy water called Eskimo tried to horn in. You see, they had a lock on distribution.

However, their plans were thwarted by Pipsqueek, who went direct to Tasko, Cancer, Micro and Sven Elephant and arranged for direct transportation to their warehouses.

Then again, Eskimo never really had a chance – because here, fizzy drinks only sell for what they are WORTH. Thus Eskimo’s cola and Fantastica equivalents were only able to undercut Pipsqueek and Kooky’s prices by a tiny margin.

But over in the UK, things are different. There, 1.5 litre bottles of Pipsqueek, Kooky, Fantastica, et al – cost a FORTUNE.

In The Old Country, supermarket prices are currently between £1.50 and £2 a pop, according to one of their websites.

Whereas here in The Land Of Smiles, you will pay – LESS THAN FIFTY PENCE.

And that is with the Baht currently riding high, while the Pound is in the dumper. Pre-2008, the price was little more than THIRTY pence for a 1.5 litre bottle of name-brand fizz.

All of which gives non-name-brand fizzy drinks manufacturers a LOT of room for manoeuver, back in Blighty.

So – given there is little in the way of labour costs involved in the production of these goods, while manufacturing costs are much the same – how do these name-brand crooks in Britain get away with charging at least THREE TIMES OVER THE ODDS for their coloured, flavoured, fizzy water?

Because they CAN.

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4 Responses to “Damien on… Profiteering”

  1. I stick to Ginger Beer pop. Usually it is the Old Jamaican brand. But there are two others, Schwepps and that Scottish firm that I forget the name of. Cheap shops sell a can at 35p. At a dear shop, you pay 70p plus. The big 2 litre plastic bottle (not so widely available) can be under a quid. Tesco is where you can get that. Aldi have stopped stocking it.

    My father (1896-1984) used to call it Stone Ginger. I did see some ‘stone’ actually pot bottles when I was a kid in the 1940s. Everything was on deposit refundable on return in those greener pre-throw-away days.

  2. We live in a plastic age. It’s absurd the things that used to be made of wood, glass and steel that are now made of the stuff. Oh, I see the economies and ease of manufacture – but the litter! Plus my aircon compressor sounds like a diesel, compared to the ones in STEEL cabinets.

  3. Barr …the Scottish ginger beer

  4. Irn Bru – made in Scotland, from girders! I used to drink that a lot, when north of the borderrrrrr!


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