Damien on… “Viral” Videos
…are IMPOSSIBLE to CREATE. For instance, a commercial company is currently trying to make one fly – with Jennifer Aniston – on Metacafe. However, MY first viral is on that service and she hasn’t caught up with THAT yet. My Action Squirrel still reigns supreme over JENNIFER ANISTON, for crissakes!
The funny thing is, when I first created him, I did so just for myself and a few friends. Then, when I began YouTubing, I decided to give him a go at the Big Time. He was up for three months – and ZILCH.
So I figured I’d give him a go on Metacafe – and WHAMMO!
Overnight, he got FIVE THOUSAND HITS. Then, over the next few weeks, he ramped up to a QUARTER OF A MILLION. Three months more – though slowing a bit – he still managed to pass the HALF-MILLION mark.
He’s slowed even more now – but like the Energiser Bunny, he’s still going! Currently, another six months on, he has SIX HUNDRED AND FIFTY THOUSAND HITS – TWICE as many as Jennifer!
But then, you never know WHAT will go viral – or for how long. A number of my pieces have SHOT off – then TANKED around ten thousand.
Altogether, my one thousand, seven hundred-plus uploads have produced about twenty big-hitters (six-figure earners – between a hundred thousand and one million hits). But they are just steady PLODDERS. They’ve taken up to TWO YEARS to reach those heights.
The ones that are REALLY interesting, from the HITS standpoint (which are not really the REASON for uploading – but it IS nice when you get ’em) are the two I currently have which are heading for the TWO MILLION mark. But only ONE is truly VIRAL.
Let me elucidate (which at my age, can be dangerous) – my Pop video of Tears For Fears’ “Everybody Wants To Rule The World” has done very well. After (like my squirrel piece) doing ZILCH for, in this case, TWO months – it suddenly started to CLIMB. Here’s its stats…
As can clearly be seen, the piece has done well throughout the Americas and over the last eight months has done a steady linear climb to around twelve thousand hits a day – having on its way picked up nearly a million and a half hits. But it is NOT VIRAL – just a really good earner.
On the other hand, my video of Tom Mullica performing his amazing comedy magic routine where he (sort of) EATS CIGARETTES, did nada for nearly EIGHT months – then suddenly went BALLISTIC, climbing to nearly SEVENTY thousand hits a day. However, as can be seen below, it only lasted for ten weeks – having now dropped back to just EIGHT thousand-odd a day.
But DURING those ten weeks, it glommed ONE AND THREE QUARTER MILLION HITS! Look at the GRAPH! THAT is a VIRAL VIDEO!
This time, it was a hit only in NORTH America – plus Australia and Britain. The places where smoking is most rabidly demonised. One suspects the piece was a kind of PORNOGRAPHY there.
But the point is this: while something like the Tears For Fears video can last for DECADES, a true viral video is OF THE MOMENT. Like a REAL virus, it “infects” the World for a WHILE – then crashes and burns.
Although, eight thousand hits a day is still not to be sneezed at. In fact now, this uploader is fascinated to see which of them will hit the two million mark FIRST. Tom Mullica may be a quarter-million ahead, but Tears For Fears are currently getting fifty percent more hits – and RISING.
It’s a RACE, baby!
[UPDATE! It turned out to be a DAMN CLOSE one, too! Five weeks and four days later: Tears For Fears WON the race – by just SIX HOURS!]