Damien on… "Hallmark" TV
I understand Hallmark Cards (“You know you’re getting old and sad – And have lived too many years – When hair stops growing on your head – And starts sprouting out your ears” – like that) own or lend their name to a number of cable and satellite channels, all over the World.
But I can only speak for the Asian version, whose demographic appears to be ageing American bimbos (they run execrable shows with people like Oprah Winfrey, Jane Seymour and Martha Stewart). The thing is, they just changed their name from The Hallmark Channel to – DIVA.
Did they really think that through?